Opera Software today introduced it’s own studies and researches and they are out with some important things that an Apple-fanboy should hear it. iPhone is a smartphone in the performance of higher liquefaction.
The iPhone leads the smartphone OS pack with an average eCPM of $2.85,” writes the company in their first State of Mobile Advertising report. “Though it is closely followed by Android devices (at $2.10). The rest of the mobile phone field is significantly behind.
Opera says that its mobile ad network alone drove over $240 million in ad revenue last year.
We also see the importance of device market share in encouraging advertisers to target particular devices. Windows phones have most if not all of the advanced features of Android and iPhones, but low levels of user adoption stifle its performance.
More information you can find it at Opera Softwar.