Facebook has managed to rise up in the advertising market in the year 2009 – 2010. In fact Facebook is the only one to have steadily gained a share in the past few years. With Google dominating the Internet advertising space and its three competitors Microsoft, Yahoo and AOL falling to the bottom Facebook managed to rise from underneath the falling three companies.
Statistics show that Facebook has doubled its advertising shares from 1.4 percent in 2009 to 3.1 percent in 2010. While the advertising shares of Facebook in the year 2006 were only 0.2 percent.
It took a giant leap of 2.9 percent in 4-5 years. Google had a minor decrease in the share in the year 2009 but it managed to rise in the year 2010. The shares of yahoo have fallen from 18.7 percent to 8.3 percent from the year 2006 to 2010. AOL and Microsoft’s shares have also fallen in the last 4-5 years.
If Facebook continues to rise with this steady rate it will very soon overtake Microsoft and Yahoo in a year or so. These assumptions are based on the fact that the pact formed by Microsoft, yahoo and AOL doesn’t turn things around for them.
With its rapidly growing user base of 800 million and counting, with the company’s social graph exploding at a very high the rise of the Facebook is not surprising. Plus it offers unique opportunities to businesses that are willing to invest a little with their marketing dollars.