A study by GkF shows that Apple has the most brand loyal customers comparing with competing mobile brands like blackberry or Android Users. According to the survey about 84 percent of Apple users said that they would pick an Apple phone whenever they will replace their phones.
While 60 percent of the smart phone users said that they would stick with a handset with the same software in the future. Only 48 percent of the Blackberry users told that they would stay loyal to Blackberry in the future.
The research shows that 63 percent of the customers are sticking to the type of phone they have. This lowers the chance of fast market changes in the world. While the rush to build a good market position is very crucial for the future success of the companies.
"Apple is clearly ahead of the game, but developments next year will challenge that," Said Ryan Garner an analyst at the GkF Firm.
Microsoft is introducing a new windows mobile in 2012 and the Android by Google is also growing rapidly these days. This will surely cause market changes in the near future.
"The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty," GfK said.
The firm interviewed about 4500 people from Britain, France, Germany, Italy, Spain, Brazil, China, the United States and Japan.