Ever since the first iPhone was released back in 2007, Apple has included an in-house built Maps app, powered by Google Maps, on its iOS firmware for fulfilling the mapping needs of its consumers. However we know Apple is a company that never ceases to innovate and takes pride in what they themselves build.
In the near future, there's a big possibility that Apple will phase out the Google Maps powered Maps app and replace it with one that will be powered by their own mapping solution. For that purpose, Apple has acquired an amazing 3D mapping company named C3 Technologies.
C3 Technologies is the leading provider of 3D mapping solutions, offering photo-realistic models of the world for search, navigation and geographic information systems. Since 2007 when it was spun out of the aerospace and defense company Saab AB, venture-backed C3 has redefined mapping by applying previously classified image processing technology to the development of 3D maps as a platform for new social and commercial applications. The Sweden-based company’s automated software and advanced algorithms enable C3 to rapidly assemble extremely precise 3D models, and seamlessly integrate them with traditional 2D maps, satellite images, street level photography and user generated images, that together are forever changing how people use maps and explore the world.Back in 2009 Apple purchased Placebase, a company which provided mapping solutions. Since then rumors started floating that Apple was making their own mapping solutions and would soon phase out the Google powered Maps app on their iOS devices. C3 Technologies is the third mapping company that Apple has acquired, the second one being Poly9 which was acquired only last year.
Apple has already revealed that they are collecting anonymous traffic data for building a crowd sourced traffic database in order to provide improved traffic service to iOS device owners. If all this adds up, while this might not be imminent in the near future, its a big possibility that Apple will debut their in-house mapping solution in iOS 6.