Google and Apple now make a revolution in the world of smart phones as the software of Android and iOS reached over three-quarters of the world’s platform share in smartphones, per latest Millennial Media’s “Mobile Mix” mobile device usage share report. Android achieves 54 percent and iOS held 28 percent share in August.
Apple continued to be the leading device manufacturer on our network in August, representing 23% of the Top 15 Manufacturers impression share (Chart A). Apple iPhone maintained the number one position on the Top 20 Mobile Phones ranking with 13% of the impression share.It’s almost one-third of devices on all carriers used wireless hot spots. Verizon Wireless and Sprint had 18 and 14 percent carrier mix, respectively, followed by T-Mobile USA and AT&T with eight percent each. Games, music and entertainment are the most attractive app categories. In Apps Android represented 49 percent of the app platform mix and iOS 41 percent. On Android, News apps rose by 26 percent month-over-month.