It was back in December 2010 when Apple announced that it was increasing the iTunes song preview limit to 90 seconds for the USA iTunes store. This announcement with met with widespread acclaim. Following its success, Apple has now started rolling out 90 seconds song previews to international iTunes stores.
The iTunes Store is without a doubt the biggest online portal used for purchasing music, movies and other related content online. The store alone generates millions of dollars in revenue for Apple and for those who have their content up for sale on the iTunes Store.
Its obvious that many people who are just searching for music in a particular genre would want to listen to a specific track till a considerable length before they spend their hard earned money to buy it on iTunes. For that. Apple and individual record labels and to sit down together and work out the procedure regarding increased song preview length in the US iTunes Store.
After that, it took considerable time to get this up and running for international stores as well. However, a report now confirms that 90 second iTunes song previews are now live in the iTunes Stores of United Kingdom, Ireland, France, Australia, Mexico, The Netherlands, Italy, Sweden, Luxembourg, Denmark, Switzerland, New Zealand, and Canada. Previously, only 30 second song preview was allowed in the iTunes Store.